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In the world of relationships, there’s a word that’s being heard more and more: hypergamy. It may sound complicated, but in reality, it’s something very human — the tendency to be attracted to people with higher status, power, or resources. And yes, it has a lot to do with the world of sugar dating.
What is hypergamy?
Hypergamy is a term from psychology that describes the inclination to seek a partner of a higher socioeconomic level. Traditionally, it has been associated with women looking for a stable relationship, protection, or a more comfortable life through a partner with resources. But hold on — this is not exclusive to one gender! More and more people are choosing relationships where they feel valued, cared for… and yes, also financially supported.
From an evolutionary perspective, hypergamy has been interpreted as a strategy to secure resources for offspring. Studies indicate that, on average, women place more value on economic status and security in their partners, while men tend to prioritize youth and physical appearance, which are associated with fertility. David Buss, in his study “Sex Differences in Human Mate Preferences: Evolutionary Hypotheses Tested in 37 Cultures,” found that these preferences are consistent across diverse cultures.
So what does it have to do with sugar dating?
Hypergamous women are usually open to seeking a sugar daddy. In this type of relationship, in a consensual way, they manage to feel fulfilled and develop a real connection. Sugar dating gives them what they’re looking for — that is, stability, status, and a man who is economically and socially superior.
That’s why sugar dating can be interpreted as a contemporary manifestation of hypergamy, where the exchange of resources and status is explicitly negotiated.
Thanks to this context, hypergamy ceases to be an unconscious strategy and becomes a clear and unapologetic choice. In other words: I’m attracted to your maturity, your success, and the way you take care of me. And you value my youth, energy, and the bond we create. An agreement where both parties win.
Why does hypergamy still exist?
Even though we live in a more equal society, many people are still attracted to success, power, and the lifestyle that someone solvent can offer. The difference is that today it’s no longer hidden: it’s lived with freedom and transparency.
A study published in The Journal of Sex Research analyzes the power dynamics and motivations behind sugar dating, highlighting that although financial support is a central component, many of these relationships also include elements of emotional intimacy and activities typical of traditional dating.
As this article says, many sugar dating relationships are as emotional as they are practical. It’s not just “money in exchange for company,” but a dynamic where admiration, care, and mutual benefits create a real connection. Utp.edu
How to know if you’re hypergamous? Discover it in 5 clues
Have you ever felt more attracted to successful and self-assured people than to very handsome men? If the answer is yes, you might have a hypergamous tendency… and that’s totally fine! It’s more common than you think, and in the world of sugar dating, it’s practically an art.
Here are 5 signs to know if you also have that hypergamous spark:
1. You’re attracted to people with power, security, and success
It’s not just that you like him paying for dinner — you love being next to someone with power and a clear vision of life. Someone who knows what he wants and has the means to get it is irresistible to you.
2. You find financial stability sexy
You’re not looking for a bank account, but you feel more at ease in life when you’re with someone you can count on for the future — much more attractive than someone with a lot of talk but little action.
3. You love mature or experienced men
A sugar daddy with style, interesting conversation, and achieved goals seems far more attractive than a guy your age. You feel drawn to and seduced by maturity, security, and financial capability more than beauty.
4. You seek to admire and be admired
In your relationships, you like there to be a kind of mutual admiration; in fact, you need to feel personal admiration for someone to seem attractive to you. You feel fulfilled when you offer your energy, beauty, or presence to someone with above-average status.
5. You’re okay with the exchange: you give, he gives
You don’t mind that a relationship has differences in status or finances, and you trust in a clear exchange: you give your time, affection, and presence, and he compensates with care, attention, and support.
Result: If you said “yes” to several of these signs… Hello, hypergamy!
Relax, being hypergamous doesn’t mean being gold-digging. It means you value stability, long-term relationships, and success as part of a romantic connection. And if that fits you, the world of sugar dating may be the ideal space to explore it without judgment.
In summary
Hypergamy is not something from the past. It has evolved, adapted to modern times, and now expresses itself through new relationship models like sugar dating. Far from prejudice, it’s about finding what one truly desires: security, admiration, stability, passion, or adventure. And why not all at once?
In fact, hypergamy and sugar dating are interrelated phenomena that reflect how power dynamics, economic status, and cultural norms influence romantic relationships.

FAQs about hypergamy and sugar dating
Hypergamy is the tendency to seek a partner with higher status or financial resources. Although we live in more equal societies, this inclination is still present because many people value security, success, and stability as key elements in a relationship.
Yes. Sugar dating can be considered a current manifestation of hypergamy, where the exchange of resources and emotional care is openly negotiated and free of taboos, through consensual agreements between both parties.
No. Although it has historically been more associated with women, today both men and women can show hypergamous tendencies, seeking partners who offer them stability, security, and emotional or financial support.
If you’re attracted to successful, mature, confident, and financially stable people, and you value relationships where there is admiration and mutual benefit, you probably have a hypergamous inclination. And there’s nothing wrong with that.
Not necessarily. Although financial support is a key component, many sugar dating relationships also include emotional connection, admiration, care, and dynamics similar to those of a traditional relationship.

